Marketing strategy is a key component of any small business to effectively position its brand in search engine results. SEO, or “Search Engine Optimization”, is the bread and butter of any online marketing strategy. The question is that, is it possible to dominate search results?
The answer is yes. There are so many effective ways to boost visibility for your business or business website in search results, while simultaneously refining related marketing efforts in social media, ratings and reviews, and media outreach. No Search Engine Optimization means no visitors from search engines. If you don’t do it then search engines can’t categories and rank your site for keywords relevant to your business. For successful search engine optimization results you don’t need a heavy multinational corporation’s marketing budget. All you need is a little know-how and the determination to see your Search Engine Optimization campaign.
Here are some simple Search Engine Optimization practices any small business can do today to boost its search engine rankings:
1- Optimize your Titles, URL and Descriptions
This is probably the oldest tip in the SEO industry but it is still the most important. The titles must be more descriptive catchy and friendlier to the user and it gives you a very good idea of what the website is about without clicking.
Your website must have following features in this regard:
- A unique and meaningful title
- A catchy description
- A well formatted URL
After detailed analysis of your website you need to rectify and improve your titles, Tags, Meta tags and descriptions, this is your primacy and a best step for accomplish better results.
2- Set-up and use Google Analytics
Google Analytic is one of the top, most powerful tools for analysing and observing traffic on your website. It provides you a detailed report of information about all the demographic data of visitors which includes who is visiting your site, what they are looking for, and how they are getting to your site.
Google Analytic is fragmented into four main reporting areas; Audience (visitors of your site), Acquisition (how they are getting to your site), Behaviour (what they are doing on your site) and Conversions (have they completed what you wanted them to), each of which is beneficial for different purposes.
3- Register the Domain name with the Business
A domain name is your business’s exclusive identity on the internet and address of your cyberspace. Having your own domain name imparts a professional touch to your business. Whenever a new visitor visits your website, your domain name gives her the impression of being a large well established company.
Getting a domain name registered is like getting your own business card. A person makes a number of evaluations about you on reading your visitor’s card. In the same way your domain name describe so much about you and your website in first visit. Get a right domain name and get a perfect first impression.
4- Social Media Profiles set-up and Optimization
It’s practically impossible to target SEO directly. Google does not want companies to do this any more. Google want you to focus explicitly on users. It means social media has extended new prominence. Social media is a image of genuine popularity, so something that’s popular on social media will become popular on Google’s search rankings as well.
Social media should become a vital part of your promotional campaigns. Consider a high level of engagement on social media as important to SEO as it is to general marketing.
The key to an SEO friendly social media profile is to be as much descriptive as possible. Prefer to fill out the ‘‘about’’ or ‘’Information’’ sections of any social media platform completely and correctly. Use words or phrases that describe your business and are also use those words or sentences that user would use to search for your business.
A company that depends on local customers, then local SEO is more necessary for your business. Local SEO is a subset of search engine optimization that helps target audience of your area to finds you on the search engines. Getting your local SEO plan dialled in is important because B2B and B2C consumers depend on the Internet to get the information they need to make buying decisions.
Although trends keep on changing, but being an expert I expect that the above SEO trends are most likely to dominate in year 2016.All the above SEO techniques are evergreen but Keep remember one thing very important in SEO, if you write Unique and Good Articles that is interest to read for a user not for search engines this is the one of the perfect rule always survives you in SERP.
If you have any question or need any help regarding internet marketing and SEO feel free to contact with me. I am available all the time just through an email and if you thing i miss out anything important please leave your comments and let me know.