SEO is a process of making your website easier and friendly for both users and search engines to understand. SEO helps users and search engines to understand what your website or page is all about and how it can help others. Search engines have become so advance and sophisticated with the addition of latest protocols and algorithm updates but they still don’t have the ability of understanding a web page as human can understand.
See what Barry Schwartz says about investing in SEO
“If you have a web site that you want to do well, you need to invest in it. SEO is a core fundamental aspect of it. If people cannot find your web site in search, then it is like the web site doesn’t exist. So why have a web site if no one can find it.” – Barry Schwartz
So why do you have a website if no one can find it? Here’s a list of the top reasons that will definitely consider you investing in Organic Search Engine Optimization (SEO) of your website.
1: It Still Works
Well planned SEO campaign improves your product’s ranking in search engines which proves that SEO still works and there is no chance of it to go anywhere. Latest penguin, panda and other algorithm updates shows the value of content and links are still there and search engines value the quality and originality of what you share on internet.
2: SEO is not a Cost but Investment
SEO is cost effective and you can also consider it as an investment for future because it is going to stay for a longer time. If you compare SEO with other branding or marketing strategies, i.e. PPC, Email Marketing or Social Media Marketing then you will find that SEO give you the best ROI (Returns on your investment.)
3: Organic Search Grabs More Market Share
More than 70-80% of people search about products or services before they are going to buy. This number is increasing as the time passing and internet is becoming accessible to more people in this World. So if you have planned and optimized your website according to the best Organic SEO Strategies then you are the one who is going to get the benefit. PPC, Email and Social Media Marketing have very low conversion rates.
4: Your Competitors are doing SEO
It’s an ongoing task which means you have to keep doing it no matter you got first place in searches because if you stop, your competitors will outclass you anytime.
5: SEO Will Increase Your Sales without Increasing Budget
This is the beauty of SEO, if implemented properly then it will improve your sales with the passage of time without increasing the budget. You attract buyers with perfectly using your keywords and content in your website and get the best ROI as compare to other marketing platforms.
6: SEO is more than SEO Friendly CMS
Don’t be fooled by SEO agencies that you have installed a search engine friendly CMS and now your website will rank on top. Google don’t look for code but content. There are more than 200 ranking factors and there is nothing about a search engine friendly CMS.
7: SEO Will Help People to Find You
SEO plays an important role in making contact of your buyers with your website. It can generate leads, sales and attracts more customers for your business. SEO is evolving day by day and those days are gone when SEO was used to get your website on top and bounce rate was the most important factor. Modern SEO will get your business found, improved and loved.
8: SEO Helps You in Branding
SEO can help your campaign on branding and make your business memorable and loved. It’s very simple phenomenon, People come to your website and buy products, comes again and tell their friends and family about your business. So SEO is helping your business in a very easy way(word to mouth).
9: SEO is Measureable Marketing Technique
This is the most important point for a company investing $500 to $1000 on monthly basis. Every element of your SEO campaign can be measured and assessed. By doing this you can find out your return on every dollar you invest on your website.
SEO is the most important factor for any organization and business looking for branding or online presence. So your business must have a proper affordable SEO strategy in placed if you want to succeed in terms of online marketing. The money you will spend on SEO will only be your investment so why you are wasting your time in PPC and Social Media Marketing when you have a proper SEO Company available here for providing you the Best and affordable SEO services?